Why High-Value, Low-Risk Students Are Essential

High-value students—those who pay higher tuition fees, commit to longer study durations, and actively contribute to campus life—bring more than financial support to universities. These students generally have lower dropout rates, which reduces the costs associated with attrition and enhances the university’s reputation. By focusing resources on high-value students, universities can build a stable, committed student body more likely to succeed and stay engaged.

How Universities Leverage Goin’s Data-Driven Insights to Support Recruitment

With over 300 communities and millions of engagement touchpoints, Goin’ has gathered data that empowers universities to make informed decisions tailored to high-value students. Institutions like Humber College, the University of Toronto, UCL, Trinity College Dublin, RMIT, and the University of Canberra benefit from insights into student sentiment, engagement levels, and potential concerns. Here are five ways Goin’ supports universities in converting high-value students:

1. The Goin Score: Measuring Enrollment Probability

The Goin Score provides an enrollment probability measure, showing a student’s likelihood of committing to their offer. Tracking this score over time lets universities see changes in enthusiasm and commitment, helping identify which students are likely to enroll. This insight allows universities to proactively support high-value students by addressing any uncertainties that might impact their decision.

2. Topic Sentiment Analysis: Addressing Concerns in Real-Time

Goin’s live topic sentiment analysis helps universities monitor how students feel about specific issues, such as visa requirements, tuition fees, and academic expectations. By identifying and addressing concerns early, universities can create an environment where high-value students feel informed and supported, making them more likely to commit.

3. AI-Powered Group Chat Analysis: Understanding Student Interests

Goin’s AI-powered analysis of group chats reveals the topics students discuss most frequently, allowing universities to see what matters most to their prospective students. By understanding and addressing these common interests and concerns, universities can better engage high-value students, strengthening loyalty from the start.

4. Live Student Testimonials: Transparent Feedback on the University Experience

Real-time student testimonials offer valuable insights into student experiences. These continuous streams of feedback help universities understand what students appreciate and where improvements can be made. Sharing authentic testimonials can build trust with high-value students, who often prioritize a supportive and transparent university environment.

5. Popular Groups Overview: Supporting Network Building and Engagement

Goin’s popular groups overview offers universities valuable insight into which communities are most active, covering a range of topics from academics to cultural interests. By understanding where high-value students are most engaged, universities can provide targeted resources that resonate with them. Additionally, Goin’s gamification feature adds a playful spin to community participation. Students earn "golden status" based on their contributions, encouraging them to actively engage and support one another. This fun approach not only builds a stronger sense of belonging but also motivates students to become invested members of the community, enriching the experience for all.

The Future of Recruitment: Investing Where It Counts

As enrollment caps tighten, a focus on high-value, low-risk students will be essential for universities aiming for long-term stability. Solutions like Goin not only support recruitment but also strengthen the foundation for lasting engagement. Our community-building tools minimize the need for intensive staff involvement, allowing the community to flourish organically. By focusing on students who are likely to persist, universities can secure higher retention rates and a stronger return on investment.

If you’re interested in learning more about how Goin can support your recruitment and retention strategies, reach out to schedule a conversation. We will build your community that converts high-value prospects into committed members of your university.