When introducing a new platform like Goin’ to universities, it’s natural for administrators to question whether students will actually use it. This is a common concern among the many universities we work with, and it’s perfectly valid. After all, adding another platform to the mix might seem like a risk—will students really engage with it, or will it become just another tool that goes unnoticed? In fact, Goin' data shows that students who join the platform are 301% more likely to enroll, thanks to the authentic connections they build through the platform.

The Secret Sauce Behind High Activation Rates

At Goin’, we understand these concerns, and we’ve designed our approach to make sure that student activation is both effective and effortless. One of the key strategies we employ is providing universities with a comprehensive communication checklist and a set of best practices, honed through our experience with over 80 universities. While we can’t reveal all the details—this is part of our secret sauce—we can confidently say that following this checklist leads to impressive activation rates of 60-90%.

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The goal is simple: helping students find their future classmates. This clear and tangible objective is what drives engagement on the platform. Students are not just joining another social network; they are taking the first step toward building connections that will support them throughout their university journey.

Why a Lower Activation Rate Can Be Beneficial

It’s also important to recognize that not every student will enter the platform—and that’s okay. In fact, this is a valuable indicator for universities. If a student shows little interest in connecting with future classmates, even after multiple touch points, it’s a strong signal that they may not be fully committed to enrolling. This data, combined with the Goin' score, provides recruiters with a prioritized list of prospects who are genuinely interested in joining your university.

Zero Effort, Maximum Impact

We fully understand the importance of not overwhelming students with too many touch points. Our goal is to make the activation process seamless and to ensure that once a student signs up for Goin’, the chances of them enrolling increase significantly. According to our data, students who join Goin’ are 301% more likely to enroll, thanks to the authentic way we facilitate connections through friendships. 

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We create tailored experiences that guide students to connect with peers who share similar interests and backgrounds, making the platform feel personal and engaging. By encouraging meaningful interactions and community building, students feel more connected and committed, naturally leading to higher enrollment rates.

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The best part? This all happens with zero effort on the university’s part. Our system is designed to work behind the scenes, ensuring high activation and engagement without adding to your team’s workload.

Activation: The Goin’ Advantage

Activation is one of the key elements that sets Goin' apart from other platforms. Our experience and carefully crafted strategies ensure that students are not only joining the platform but are actively engaging with it. And this high level of engagement translates directly into better recruitment outcomes for your university.

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If you’re interested in learning more about how we achieve such high activation rates and how Goin' can help boost your student conversions with zero effort, we invite you to reach out to us. We’d be happy to share more about our approach and how it can benefit your institution.

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