Word-of-mouth marketing is a powerful tool in student recruitment, as it allows universities to tap into the influence and credibility of current and former students. When a student recommends a university to their friends or peers, it carries a level of credibility and authenticity that traditional marketing efforts may not have. This is because the student is not being paid or compensated to promote the university, and therefore their recommendation is seen as more trustworthy.

The power of word-of-mouth marketing is particularly strong in the early stages of the student journey, as this is when students are likely to be seeking recommendations and guidance from their friends and peers. By fostering a sense of community and belonging among students, universities can encourage positive word-of-mouth promotion and create a cycle of social proof. When a student sees their friends and peers having a positive experience at a university, they are more likely to consider that university as a viable option for their own education.

In addition to the influence of friends and peers, social media has also played a significant role in the growth of word-of-mouth marketing in student recruitment. Platforms such as Facebook, Instagram, and LinkedIn allow students to easily share their experiences and recommendations with their networks, which can reach a wide audience in a short amount of time. This has made it easier for universities to tap into the power of social proof and leverage the influence of current and former students.

Overall, the strength of word-of-mouth marketing in student recruitment cannot be underestimated. By fostering a sense of community and belonging among students, and leveraging the power of social media, universities can effectively tap into the influence and credibility of current and former students to attract new students.

At Goin' - Connecting your students, we focus on building social communities in the most vibrant, ethical and effortless way for universities. Keen to know more? You can also reach us via the buttons on the website or drop an email to info@goinconnect.com.

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