Why Communities Matter for Business Schools

Regardless what direction a students takes in their academic journey, every student wants to know that they have a network of friends to go on the journey with. By building connected, supportive communities, universities create environments where students feel empowered and engaged. Traditional ambassador programs often struggle to provide the personalized support students need at scale. Goin’ addresses this gap by leveraging champions—current students and alumni—who act as guides for prospective students. Champions share their experiences, answer questions, and help build confidence among offer-holders. This community-driven approach creates connections and leveraging champions and current students, we help create networks that make offer-holders feel more engaged, motivated, and confident in their decision to enroll.

Transforming Recruitment and Retention

With over 80 partners at Goin’ offering business programs and millions connections facilitated globally, Goin’ is making a measurable difference for institutions worldwide. Here are some highlights from universities that have leveraged Goin’ to enhance their student communities:

1 Hult International Business School 

Hult International Business School has leveraged Goin’ to cultivate a thriving, highly interactive community. Over 300,000 messages have been exchanged among its students, sparking excitement and creating an inclusive environment even before classes begin. The impact has been extraordinary: 97% of students reported feeling more excited about starting their studies, while 89% said the platform improved their sense of belonging. Perhaps most impressively, 77% of students felt reassured that their decision to attend Hult was the right one. Early engagement has empowered students to build connections that provide confidence and clarity, boosting enrollment rates and reinforcing their commitment to the school.

2 Erasmus University Rotterdam

At Erasmus University, students have built an average of 20 connections each before even arriving on campus. Goin’s Discovery Module has been instrumental in providing students with essential information, with 74% reporting that they found the answers they needed to feel prepared for their studies. Beyond this, the platform has facilitated connections among future roommates, enabling students to share advice and even arrange housing together. By addressing pre-arrival concerns and creating a welcoming environment, RSM has successfully reduced anxiety, improved readiness, and created a stronger sense of community.

3 Hanken School of Economics

Hanken School of Economics has seen its students actively engage in groups like “Getting to Know Hanken” and “Part-time Jobs,” underscoring the platform's value in addressing practical needs. A remarkable 93% of students said Goin’ helped them with pre-arrival preparations, while 87% noted that the platform reduced the need to contact university staff for questions. Even more telling, 87% of students expressed that Goin’ made them more likely to choose Hanken, showcasing the platform’s ability to strengthen confidence and increase yield rates. By easing the transition and providing reliable student support, Goin’ has become a cornerstone of the student experience at Hanken.

4 The Hertie School

At The Hertie School, Goin’s champion model has played a vital role in keeping students engaged and supported throughout their journey. With 25% of the community comprising champions, Hertie has ensured that both confident and uncertain students receive the guidance they need. Champions actively address doubts, share positivity, and reinforce the benefits of joining the school. Additionally, 52% of students noted that Goin’ reduced their need to contact staff, freeing up valuable resources and improving the overall student experience. The seamless blend of mentorship and structured support has driven stronger conversion rates and more confident enrollments.

5 Anglo-American University

Anglo-American University has demonstrated the power of connecting domestic and international students through Goin’. Students at AAU have built an average of 20 connections across cultural lines, creating a truly global and inclusive community. Every surveyed student said Goin’ added value to their experience, and 100% reported feeling less anxious about starting their studies. These connections have not only helped students feel at home but have also contributed to a dynamic and supportive environment that makes the transition to university life significantly smoother.

The Future of Business School Recruitment

As competition grows, focusing on high-value students and creating seamless community-building processes will be critical for business schools. Goin’ helps universities achieve this by simplifying conversion pipeline and journey for students, reducing administrative burdens, and creating meaningful student connections.

If you’re ready to take your recruitment strategies to the next level, schedule a meeting with us today. Together, we can build a community that turns high-value prospects into lifelong contributors to your institution’s success.